I sort-of-kinda-maybe-I-suppose see the Mobil 1 thing as being a source of confidence. I ran my Cummins for 16 years and all but two oil changes were Valvoline; either conventional or synthetic. I only used it because Cummins had a longstanding relationship with Valvoline and there were thousands of engines out there that used it with no problems. My conventional oil changes were at 7500, and my synthetic changes were shy of 15000 based on random TBN analyses. I didn't have a single internal engine issue. However... I'll never know what another oil brand would have done, or not done.
Before I replaced the engine in my Jeep, I had more than 150,000 miles using mostly Havoline and other various name-branded oils. And, we're talking oils dated back to the late 80s. I read some of the oil specs that someone posted a link to in this thread. Some had lower anti-ware additives of one chemical and higher of another, and some visa-versa. Some had a slightly lower TBN and some a little higher. I'm not a chemist or engine builder, so it is really difficult for me, a common guy, to make a determination of which oil is best.
I scheduled my first free oil change in June, one week before the free oil change offer expires. My Canyon will have its first birthday back at the dealership. Afterwards, I think for this truck I will use the least expensive current API-rated oil that GM approves and leave it at that.