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2016 Tacoma release means cheaper Colorados

18K views 90 replies 31 participants last post by  Southern Illinois  
#1 ·
Next month the new Toyota Tacoma will be arriving at dealers which will finally give the Colorado and Canyon a modern truck in the segment to compete with.

Considering how popular the new Tacoma will inevitably be, it will obviously put downward pressure on the price of the Colorados and Canyons.

Compared to now, just how much do you guys think Colorados will be discounted this fall?
 
#2 ·
There's a lot of negative talk in the Tacoma forums about the 3rd gen., but I think the average buyer will be all over it. That said, I don't think too much unless GM starts producing more vehicles. It looks like it's been kept as a hard-to-keep-in-stock novelty, but I think that sentiment will erode a little bit.
 
#5 ·
I wouldn't expect to see any discounts this fall. As they bring out the Deisel and features like Android Auto it will keep it where its at. Its a desirable vehicle on the market. I'd be surprised if any discounts materialize!
 
#6 ·
Last week I heard a radio ad for Chevy leasing deals that included the Colorado, it's the first time I've heard any Chevy advertisements for discount programs that included the Colorado. I'd imagine that now that it seems like production is catching up with demand, you might see some more availability on dealer lots and thus a greater willingness to offer discounts.
 
#8 ·
I think you are correct.

One of the things I have wondered is if the increased sales volume on the Tacos this year is because of:

1. With the new twins, woke people up and got them interested in a class of vehicle they forgot existed, when they couldn't get a twin, they settled for a Taco.

2. They saw/heard about the new 2016 Taco, and wanted to get the old Taco before Toyota made it uglier, more expensive, (add in your derogatory term here).

3. People put off buying a new truck/vehicle for as long as they could and had to replace it now.

4. Toyota actually dealing a little on the Tacos to move the 2015s before the 2016s hit the showrooms and with the increased twin competition.

5. Some other un-recognized market force?

I think it will be interesting to see what the happens over the next 2 years. I think we need two years, because there are so many variables at play. In the short span of 12-18 months, GM has launched the 2nd gen midsize twins, Toyota refreshes the 2016 Taco, GM follows up with the diesel twins. Before the dust settles from one intro, here is the next intro. To add some complexity, just as we may think things are settling down, Nissan may update the Frontier, GM may add the 8-speed transmission.

It would be nice if GM had the capacity to build a higher volume of twins, but at this point, I believe they don't want to compete on volume at all.
 
#10 ·
When I was originally looking at the Colorado, I actually found one in stock similar to what I wanted minus a few options. I got to the dealer an hour after another person bought it (hindsight though it worked out as I was able to get exactly what I wanted). He said that even the 1st gen colorados were a pain to get and there was very little stock, thus few discounts/incentives. Fullsize will always be GMs bread and butter. I would only expect to see discounts and incentives on low optioned/trim models that are harder to get rid of.
 
#11 ·
I don't think it's reasonable to believe that the Colorados won't reduce significantly in price in the coming year. The Tacoma has always been incredibly popular mainly due to it's epic reliability. The unreliability of the previous generation twins and poor design of the Frontier helped Toyota as well. Even with the 2015 Tacoma (which is a 10 year old design) it stills outsells the Colorado 4 to 1. The Tacoma is incredibly popular here in California, and the new transmission and power train will just give people another reason to buy the new Gen. People have always paid significantly more for a Tacoma than a Colorado for a track record of reliability and resale even despite a supposed better design. So GM has so reduce to the price to even compete for a fraction of the market segment.

I guess I shouldn't be shocked there are plenty of fanboys on coloradofans.com

Right now the average paid in my area for a Colorado Crew Cab LT 4WD automatic is $32,465 This is outrageous, and will not continue into next year. These trucks will be selling for 30K by next Spring. The downward trend is even documented already on truecar.com
 
#16 ·
Not really a fanboy. It's just fact. Tacoma outsells Canyon/Colorado 4:1 - well they also produce 4x (or more) so that would be expected. If Toyota builds one million Tacomas a year and GM builds 250,000 Canyon/Colorados a year (hypothetical obviously)- even though every single Canyon/Colorado might get sold, they'll never outsell Toyota - doesn't mean it's unsuccessful.

If every unit sells, there's no reason to lower the price regardless of the competition. Dealers were literally having to deny test drives because so many people were interested in the twins that the mileage was getting up too high in such a short period of time.

So yeah, if the Tacoma steals customers, then sure the price may lower but there isn't really any evidence to suggest that's going to happen.
 
#12 ·
Lots of assumptions.

Are you surprised there are fanboys are coloradofans.com? I would expect lots of fanboys on the Taco forums and Frontier forums.

Doesn't surprise me when we get the occasional Twins hater on here either.

While some dealers have and will continue to sell for less than MSRP, Colorados and Canyons are hot sellers so there is no need to push prices down.
 
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#35 · (Edited)
1)What assumptions?

2)Why would you ask me if I was surprised? I actually stated in my post that I shouldn't be surprised that there are fanboys on coloradofans.com What do the Taco forums or the Frontier forums have to do with anything in this thread?

3)Not sure what your comment about occasional twins haters has to do with this thread either.

4)You missed the whole point. The twins are only hot sellers because today there is no modern alternative available. They will only be "hot sellers" until the Tacoma goes on sale, then there will be a much more reliable truck with a much better resale value to purchase.
 
#13 ·
I'm going to order a Canyon in 4 or 5 months. My dealer told me when I'm ready they will order the truck exactly the way I want and sell it to me for whatever True car says. Do you think that is a good deal because I think it is? Should give me $1,400 off on a $37,560 truck and to be honest I'm happy with that.
 
#14 ·
I posted a comment in another thread related to 2015 Supplier Discount and Employee Discount. For a nicely equipped $35,000+ truck it was approximately $2,000 and $3,000 respectively.

$600 difference for a $35,000+ truck is minor in my opinion. It is all going to be based on supply and demand and whether or not you are willing to wait. I was lucky to get the Employee Discount and it was about $3,400 off the $40,000+ price, including the add-ons from the dealer.
 
#17 ·
It will be fun to see what the market decides in the next 1-2 years. I don't think the Taco is actually outselling the twins at a 4:1 clip, closer to 2:1. All that really tells me right now is that Toyota is able to produce at least twice as many Tacos as GM can produce the twins. The diesel twins adds a whole new wrinkle to this marketing battle.

The number that is surprising to me is that Toyota is probably selling ~50% (I don't remember the exact % ) more Tacos this year than last. That is a strange increase, especially with the 2016s being released shortly. You would have expected a re-design forthcoming to have exerted extreme downward pressure on the old model prices and to have reduced sales with people wanting the new updated truck.

Are people just flush with money to burn, are people being driven by GM marketing for the twins to buy a truck, and they either decide they like the Taco better or they settle for a Taco just because it is the only thing on a dealer's lot to buy, do people hate the new Taco and want to get an old Taco while they can, did Toyota increase production on the Tacos to support a demand that has been out there all along, or is there something else we are missing?
 
#20 ·
A guy I worked with wanted a new Colorado, but he insisted that he get a blue one. It was so difficult to find a blue one that he settled and bought a Nissan Frontier because it was blue. No other reason, he wanted a blue truck and so he bought a Nissan. Had the GM dealer stocked a blue one (or had any dealer had one available) he would have bought a twin. So, I think the idea that people not finding what they want pushing them across the street to a Toyota/Nissan is a real thing.
 
#21 · (Edited)
taco had the market to itself until the 2015 twins came along, thats the only reason they even updated the 10+ year old design

the twins have better looks, interior, power, fuel economy, stereo, warranty, auto 4x4 (AWD) than the 2015 taco, im not a big fan of the looks of the 2016 myself, the engine/transmission was 5 years over due for the change but the interior is still pretty bland, they do have a few advantages for offroad things but most users dont care, and those who do will rip the air dam off and do a small lift/level and tires anyways

i was dead set on a 2015 TRD until i seen a canyon, the Auto 4x4 is huge for winter commuting, 3x the powertain warranty, and spending 2 hours a day in the truck the Canyon in SLT trim is leap years nicer inside, the taco is a great truck, but even the 2016 interior looks dated..stereo looks like the 2015... like they plopped an aftermarket one in there in place of the tape deck that came in them while the were still using the same 4.0 back in what, 2003? lol

i do think GM is shooting itself in the foot dropping the 160k (KM) powertrain, that was a huge factor for me seeing i rack up 25-30k a year, if it was the same warranty as the taco, id probably have went taco since thats what i had set out to get

2 things the taco has i wish i had... proper 4wd selector switch location, proper LED DRL
 
#29 · (Edited)
i think the premium only applies to 2016? if you can get a 2015 its the same cost, plus you get 3x the drivetrain warranty

might be different down in the USA, but we can usually negotiate not paying the extra paint cost if they have the color you want on the lot play stupid... you want black, dont have it oh.. well this bronze would work

then again we dont see any of the hefty discounts you guys do in the states
 
#34 ·
It shouldn't be difficult for people to understand this. Right now the twins are the only modern pickups in the segment. Even despite that, the Taco still out sells the the new twins by a huge margin. In southern California the Taco probably out sells the twins by well over 4 to 1.

In a month or so the twins will have to directly compete with the new Taco for buyers. The Tacoma has a epic resell value and reliability track record. The Colorado has always been well below average in reliability and owner satisfaction. All this info can easily be verified on their Consumer Reports website if it's news to you.

The price of the Colorado will come down. If you review the tracked purchase data from Truecar.com you can verify the Canyon is already declining in price due to people holding out for the new Taco. Hopefully everyone who already bought a Colorado or a Canyon this year is OK with buying high.
 
#47 ·
Hmmm, as much as I hate to say it since I’ve had a Colorado for the past 8 years, but I don’t mind the new Taco’s.

My truck has been recalled for one thing or another 4-5 times in the six months i’ve had it, and it continuously throws the same code at least once a week. When I speak to a service advisor, they chuckle about it. So to me, those new Taco’s do look pretty sharp, and the fact that they can come with a sunroof almost seals the deal for me. Don’t get me wrong, I LOVE my new truck. But, the headaches are getting a bit old. My old 2005 Z71 (with the I-5) ran like a raped ape, and hardly ever saw a lift unless it was in for an oil change.
 
#54 ·
That chart looks bad. I wonder who made that chart and with what facts. I have seen consumer reports flat out lie before and don't believe anything they say anymore. I was going to buy a new truck and the twins weren't being made yet so I looked at single cabs Silverados and Sierras and also Tacomas. The Tacomas were way over priced for the same options. Then I saw a new Colorado. You should buy the truck you like.
 
#57 · (Edited)
Um what? What exactly is bad about the chart? The graph was published by Consumer Reports. Are you saying that consumer reports is lying and involved some big conspiracy? You saying that Fiat is more reliable than Acura? Lol

You say the Tacomas are over priced. That's cool if you aren't willing to pay X amount for a Tacoma. I wouldn't blame you. But nationwide they are still the best selling mid-size truck by 4-1 to 2-1. You cannot say something is over priced if it's best selling. Products do not have any inherit value, they are only worth what people are willing to pay for them.
 
#62 · (Edited)
Tacoma has a higher resale value because, it cost more when you buy it. I get really great resale values on my Colorados. The dealer I went to is giving me $10,000 for my Colorado when the book value said it was worth $8,500 I'm happy and dealer will resell it for $14,000
 
#64 ·
This debate goes on forever....... I admit I'm a Toyota fanboy, but it is based on my personal experience, and everyone I have known with a Toyota being virtually trouble-free. I'm not planning on buying a Toyota next Spring as I want a diesel so that rules them out. Hence my impatiently waiting on the twins duramax!!!!
I'm hoping the playing field has caught up, and each brand is a good vehicle overall, and with extended warranties they should be fine. All of us want to tell ourselves what we bought is the best. Who knows if it's true. Let's be thankful we can drive a truck and have options in doing so!
 
#67 ·
I went to the not so local Toyota dealer about 3 weeks ago, I was interested in a 2015 Tacoma, they would not come off msrp by more than a few hundred dollars. I left there and drove 50 miles and purchased a Colorado. Not sorry a bit. Pick the new truck up in two days. Funny though drove by the toy dealer yesterday and there it still sits.