The number one seller in the compact pick-up segment is the Toyota Tacoma. It has sold 146,724 units so far this year in a segment that is expected to sell 225,000 units across the entire year. Part of the reasons for the Tacoma's success is that many other car makers have pulled out of the segment.
Ford and Chrysler have both focused on the full-size pick-up market instead. The full-size segment is projected to sell 1.9 million units a year, which makes the compact segment look like a niche market.
Small trucks have the added benefit of bringing down a company's corporate average fuel economy to meet future regulations, but the margin on a compact truck is just not as significant as those for full-size trucks. A small truck would need to be <$20,000 and have better than 30 MPG to be competitive. A half-ton truck that can get 27 MPG and be had for the low $20,000s look like a better plan to many car makers.
The big question is whether the compact truck market is dying, or whether it will soon see enormous growth as people opt for smaller vehicles instead of larger less fuel efficient ones.
Do you think the compact truck segment is growing or shrinking?
Ford and Chrysler have both focused on the full-size pick-up market instead. The full-size segment is projected to sell 1.9 million units a year, which makes the compact segment look like a niche market.
Small trucks have the added benefit of bringing down a company's corporate average fuel economy to meet future regulations, but the margin on a compact truck is just not as significant as those for full-size trucks. A small truck would need to be <$20,000 and have better than 30 MPG to be competitive. A half-ton truck that can get 27 MPG and be had for the low $20,000s look like a better plan to many car makers.
The big question is whether the compact truck market is dying, or whether it will soon see enormous growth as people opt for smaller vehicles instead of larger less fuel efficient ones.
Do you think the compact truck segment is growing or shrinking?