[KevinAC]

Holy crap! Estimate start price ofnthe ATX with edition 1 is $63,350!!! What has gotten into this world!

I'm glad I don't need or want the AT4X, especially at that price. I do want a Denali or AT4 with a lot of options, I'm afraid of what it's going to cost.

 

[rotaryenginepete]

 

[ktl5005]

I really like the truck overall and it seems more of an update to the current platform rather than a totally new evolution. They took all the ZR2 bits and bolted them onto a canyon which honestly, I think now looks more like a mini Silverado.

That price is absolutely insane though ($63,350 Edition 1 but probably indicative of standard AT4X) ...those climate controls look like they were out of the malibu parts bin or something. What exactly is new and revolutionary about this truck that justifies that price? You are making the ZR2 features standard and have already been making those parts, so now you're making more of them should'nt it be cheaper? What a world we live in, when are consumers going to start caring again and push back.

Oh and do we know if this truck will be subject to the rumored $1500 forced onstar subscription? Absolutely insane

Yeah, they are making that standard on the GMC models.
So 63k, plus the $1500 and then another 1500$ for destination. So essentially 66k for a kid size truck.

ridiculous

 

[ktl5005]

I'm glad I don't need or want the AT4X, especially at that price. I do want a Denali or AT4 with a lot of options, I'm afraid of what it's going to cost.

Yes agreed. I’m sure the AT4 starts upper 40s and the Denali easily in the 50s. This is getting out of hand. I’m actually looking to downsize from a full-size truck that I don’t need and really really like the design of the new Canton better than the Colorado but at these prices, I’ll stick with the Z 71 Colorado instead of the AT4. These GMC prices are just ridiculous for midsize truck. Hoping when Chevrolet releases the prices, the Z 71 doesn’t cost 55K.

 

[rotaryenginepete]

 

[d0u8l3m]

Yeah, they are making that standard on the GMC models.
So 63k, plus the $1500 and then another 1500$ for destination. So essentially 66k for a kid size truck.

ridiculous

I don't know if I would call it kid size haha, its larger now, and honestly trucks have gotten way out of hand imo. I'm pretty sure my 18 is close to the size of my dads 2001 Silverado, granted I'm a tiny dude I don't see why average consumer trucks are so large now. If you need a gooseneck or a large trailer you step up to the 2500s and get a real drivetrain.

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The regular AT4 interior is so much nicer imo. Oh and look they used brown leather instead of white...on their premier "off road" truck. Come on GM really?

 

[d0u8l3m]

You know what else I just thought of? Looking at those last pics I see a play store icon. This means GM switched to the platform they developed with the hummer and are using Android Automotive (the full operating system not android auto Googles naming is stupid).

So not only do you no longer need to pay for all the development that was going into their own infotainment systems, you just need systems integrators to work with Google to implement all the safety features and stuff you were doing in the past and already have available as IP so you can potentially just make all your routines an API that android uses.

I'm over simplifying it, and probably wrong about how some of that works, but my point is that using Android in theory should make all of that cheaper and easier to maintain. So its not electronics driving up the cost, unless they are trying to make up for the supply chain issues.

 

[rotaryenginepete]

You know what else I just thought of? Looking at those last pics I see a play store icon. This means GM switched to the platform they developed with the hummer and are using Android Automotive (the full operating system not android auto Googles naming is stupid).

So not only do you no longer need to pay for all the development that was going into their own infotainment systems, you just need systems integrators to work with Google to implement all the safety features and stuff you were doing in the past and already have available as IP so you can potentially just make all your routines an API that android uses.

I'm over simplifying it, and probably wrong about how some of that works, but my point is that using Android in theory should make all of that cheaper and easier to maintain. So its not electronics driving up the cost, unless they are trying to make up for the supply chain issues.

The truck runs on a Linux based system that GM calls Ultifi, while Android Automotive is merely an app that supports infotainment features.

GM Ultifi software platform revealed

GM Ultifi software platform revealed

www.sae.org

 

[d0u8l3m]

The truck runs on a Linux based system that GM calls Ultifi, while Android Automotive is merely an app that supports infotainment features.

GM Ultifi software platform revealed

GM Ultifi software platform revealed

www.sae.org

"Developed in-house, the Ultifi platform is based on the widely used Linux operating system, which Miller said in a media briefing is “a very common platform that should be natural” for third-party software developers."

It's Android Automotive, not Android Auto which is the app you're talking about that runs on the phone.

What is Android Automotive? | Android Open Source Project

 

[rotaryenginepete]

"Developed in-house, the Ultifi platform is based on the widely used Linux operating system, which Miller said in a media briefing is “a very common platform that should be natural” for third-party software developers."

It's Android Automotive, not Android Auto which is the app you're talking about that runs on the phone.

What is Android Automotive? | Android Open Source Project

No it's not, and no I am not talking about Android Auto.

Ultifi will be integrated alongside Android Automotive, the OS embedded in some GM infotainment systems. (Android Automotive OS is separate from Android Auto, which is a secondary interface that lies on top of the operating system.) The difference between the two comes down to capability and availability: “Android Automotive is a certain subset of functionality in the car,” Miller explained. “Ultifi is more of an umbrella overall strategy.”

General Motors' new software platform Ultifi is coming to vehicles starting in 2023 | TechCrunch

General Motors is rolling out Ultifi, a new end-to-end software platform in vehicles starting in 2023 that executives say will usher in a sweeping set of

techcrunch.com

 

[ChipnDot]

I like the Canyon but it ain't worth the $1500 OnStar "tax"

 

[d0u8l3m]

I was just about to post that. I don't get why you think I'm wrong, that link literally explains what I said. GM is integrating their stuff into the OS, kind of how samsung does their phones with their own interface....the base OS is Android

 

[rotaryenginepete]

I was just about to post that. I don't get why you think I'm wrong, that link literally explains what I said. GM is integrating their stuff into the OS, kind of how samsung does their phones with their own interface....the base OS is Android

The GM rep literally says "Ultifi will be integrated alongside Android Automotive". He does not say that Ultifi is being integrated into the "base" Android Automotive OS.

This makes sense because GM can keep their in-house developed stuff proprietary and it will only "talk" to apps running on the Android OS.

 

[d0u8l3m]

The GM rep literally says "Ultifi will be integrated alongside Android Automotive". He does not say that Ultifi is being integrated into the "base" Android Automotive OS.

This makes sense because GM can keep their stuff proprietary and it will only "talk" to apps running on the Android OS.

Dude "Android Automotive" IS the operating system...

 

[rotaryenginepete]

Dude "Android Automotive" IS the operating system...

Not for the truck it isn't. Think outside of the infotainment center.

 

[KevinAC]

I like the Canyon but it ain't worth the $1500 OnStar "tax"

I won't be ready to buy for at least another year. I'm really hoping that they realize how stupid this is and drop it by then.

 

[d0u8l3m]

Not for the truck it isn't. Think outside of the infotainment center.

Ok I get what you're saying, but all the other equipment is basically the same, that ECM/TCM/BCM ect is all likely variants of stuff that have bene in production for years. All they have done is make a software platform that enables easier communication amongst devices with more modern standards/OS's.

I was always under the impression that infotainment was one of the major cost factors in vehicles today, so making it simpler should reduce overhead and software maintenance costs no?

 

[ChipnDot]

I won't be ready to buy for at least another year. I'm really hoping that they realize how stupid this is and drop it by then.

It ain't being dropped. This is an industry trend.

BMW is forcing heated seat subscriptions for $18/month. Toyota is making remote start key fobs a subscription for $8/month. It's only going to get worse....

 

[rotaryenginepete]

Ok I get what you're saying, but all the other equipment is basically the same, that ECM/TCM/BCM ect is all likely variants of stuff that have bene in production for years. All they have done is make a software platform that enables easier communication amongst devices with more modern standards/OS's.

I was always under the impression that infotainment was one of the major cost factors in vehicles today, so making it simpler should reduce overhead and software maintenance costs no?

I think it's more about control and automation than it is about reducing software development/maintenance costs. Before Ultium, there was limited communication between the infotainment center and the BCM (BCM talks to the ECM, TCM, etc.). Now that is being opened up so that more features can be activated and controlled by the infotainment system, essentially creating opportunities for new revenue streams.

Take, for instance, opening or closing windows and doors on your phone from 100 miles away or activating a Super Cruise subscription. All those things that the articles mention Ultifi will enable are not currently possible strictly from the Android Automotive OS in the infotainment center (although some things can be toggled or disabled via Onstar).

 

[CaryBosse]

I think the subscription fee is a sign of the times. I can no longer purchase software - I have a subscription for Adobe Acrobat, Quicken, and of course, Microsoft Office. If I ever want to upgrade from Quickbooks 2014, it will have to be a subscription. Worse, the "upgrades" they do to me offer me no improvement over the basics I need.

All of these groups are wanting to force you into an ongoing income stream that provides them with cash flow, and forces the buyer to feel they are locked in to a supplier.