Gladiator. I did a deep dive comparison between the Bison, Tacoma TRD Pro, and Gladiator Rubicon. The Tacoma was such a distant third it was almost insulting. The Gladiator didn't have a diesel, and at the time was brand spanking new and dealers were unashamedly asking full MSRP or pound sand. The Gladiator now has a diesel, and they've proven to be a bit slow to sell. I'd still buy a Bison, but the Gladiator is definitely second place.