Being a former manufacturing engineer, why can't they add more color options to the ordering process? Why can't I pay $1000 extra and them spray green on the car instead of white, black, or gray. They used to sell Emerald Green Metallic and that's all I want. We have so few options when it comes to color.
Because you would slow them down and force a special buy on that color.
If you want to order 500 trucks in one color, they would be interested.
Back in the 1980s, someone approached AT&T and wanted to order the telephone connection modules for their new New York corporate offices in Dusty Rose. At that time, all of the plastic parts were molded from ABS, made by Borg Warner. None of us wanted to do this limited run of about 500 units in this special color. Required Borg Warner to run special run of plastic, just needed maybe 1000 pounds. (We were using something like 250,000 pounds a month in Ivory, to explain the scope of this run.) Then, we had to set up and run 3-4 plastic parts in Dusty Rose, keep track of them through the manufacturing & assembly process, and then ship them out.
I quoted all kinds of setup charges, bumped all of the costs up to the point that an item we sold for $2.00 in Ivory was going to cost them $5.00 plus something like a $10,000.00 setup fee. I knew this would convince them not to buy it. WRONG. They spent the money and we ran the special order. I kept a couple of the parts in my personal museum at my desk, guess I left them there when I moved on in my career.
Take a look at the Canyons. You can get them in White, Black, or Red. Anything else from the color palette has a $495 upcharge.